My Work

I’ve created hundreds of high-performing content for tech companies, ranging from blog posts, product launch announcements, emails, social media posts, quizzes, ebooks, website copy, and SEO-driven articles and landing pages.

Keep reading to check out some of the best work I’ve put out in my years of marketing experience.

Content Writing

As a content marketing specialist, it’s important that the content I write is informative, educational, provides value, and is easily found on search engines.

With consistent and quality content, I increased organic search traffic to the Tix blog by over 700% in 7 months, also achieving many first-page rankings and featured snippets on Google for industry related keywords.

OpenSauce • 18th January 2024

A beginner's guide to mixology: How to make cocktails at home

It’s no secret that enjoying libations in the bustling ambiance of bars, restaurants, and clubs have become a luxury that many can only afford occasionally. So in this beginner’s guide, learn all about how to make your own delicious and budget-friendly cocktails, right at home.

OpenSauce • 31st December 2023

Brisk Lagos is more than just a sweet brunch spot

On a Tuesday afternoon, which also happened to be Boxing Day, my friends and I found ourselves wandering into Brisk Lagos, nestled in the heart of Falomo Square Mall in Ikoyi. Brisk has quickly become a favorite brunch spot for Lagosians, but I think it’s so much more.

OpenSauce • 30th December 2023

6 Instagram-worthy restaurants that actually have good food

The running joke when reviewing Lagos restaurants is that you can never eat your cake and have it. The cake in this instance, is eating great food at an aesthetically pleasing restaurant. We’re debunking this myth by sharing 6 restaurants with breathtaking aesthetics that actually have good food.

OpenSauce • 31st October 2023

The Tastiest Restaurant Deals in Lagos

The cost of having a nice dinner out these days might make the average Nigerian wince. Nowhere is this more painfully pronounced than in Lagos, where soaring cost of living and aggravating income inequality can make eating out feel like the icing on an incredibly expensive cake.

There’s a hidden treasure trove here waiting to be explored, and we’ll uncover all of it in this article.

13th October 2023

7 Free SEO Tools For Beginner Content Marketers

Not every beginner marketer or marketing team has the budget to splurge on SEO tools right away. So here’s me sharing some of my tried and tested free SEO tools!

17th September 2023

How I Increased Organic Search Traffic for The Tix Blog by Over 700% in 7 Months

Tix Blog • 14th September 2023

5 Event Brand Activation Ideas to Connect With Your Target Audience

In the dynamic world of events, something we see over and over again at Tix are some of the most unique activation stands from creative brands that sponsor events. At first thought, how brands use their activation stands may not seem like something that concerns event organizers. But if there’s one thing that Tixieland taught us, it’s that sometimes your sponsors need a little help from you to see what value they can get from sponsoring your event. If any of your sponsorship packages include act

Tix Blog • 4th September 2023

5 Ways You Can Use Your Custom Field to Gather Attendee Data

Just like we said in this article, one of the reasons you need a dedicated ticketing platform like Tix for your event is so you can collect valuable attendee data. Especially if you plan regular events, it’s a great idea to get some information from your attendees that you can use to understand their needs better. We’re all about helping our event organizers create the best events for their attendees, so including custom field options in your ticketing page was a no-brainer for us! You can use t

Tix Blog • 25th August 2023

The Best Way To Sell Tickets Online

In our 2022 roundup, we shared that 130,611 tickets were sent out on Tix, with 57,309 of these being paid tickets. So basically, paid tickets are where it’s at for event organizers. And, of course, to sell paid tickets for your event, you need a way to collect payments from your attendees.

We believe that event experiences should be seamless from top to bottom, and only a dedicated event ticketing platform like Tix can give you that. In this blog post, we will explore the importance of using a

Tix Blog • 21st August 2023

A Simple Framework For Building A Loyal Community With Recurring Events

Connections span beyond geographical boundaries, and the concept of community has taken on new dimensions in recent years. A community is now much more than just a group of individuals— it's a shared space where people with common interests, goals, or passions come together to connect, interact, and grow. Businesses, organizations, and even individuals have placed great importance on building communities. It's a great strategy for fostering engagement, loyalty, and a sense of belonging that tran

Email Marketing

Email marketing is a great way to generate and nurture leads, as well as driver customer retention for many brands. It also happens to be something I'm very good at.

By providing value within the emails I write and prioritizing segmentation and personalization, I've grown and maintained impressive subscriber counts, open and click rates for various newsletters such as the Tix Events Newsletter, The Tix Roundup, Vendease Weekly Digest, and my personal passion project; The Marketing Roundup.

The Marketing Roundup • 13th March 2024

Welcome to a new dispensation!

Personal musings on Paddle's SaaS report, the Vendease Insights survey, and Olabinjo Adeniran's The Growth Handbook: Scaling Fintech in Nigeria.

The Marketing Roundup • 13th March 2024

Data is key 🔑

My personal musings on the data gap in Africa and the Google March Core Update.

Vendease Digest • 13th March 2024

Some Ramadan customer insights for you 📥

Ramadan is officially here, and if you missed our last edition, we encouraged businesses like yours to prepare early. This helps you to create the best Ramadan experience for your customers during the holy month. But first, let’s focus on what really matters—what your customers want. Lucky for you, we have some of the answers.

Website Copywriting

Your website is like a first date. You only have one chance to make a good impression. I make it a point to research products so I can write clear and concise copy that communicates what the benefits of the product or service are, to keep website viewers coming back for more on every project I work on.

While working on these AjoCard and Pagechap projects, my team and I achieved thousands of website visits in the first month after the launch of the new websites, and almost 1000 new signups for Pagechap in the first month too.

AjoCard • 13th May 2023

AjoCard | Banking for everyone | Digitizing ajo, adashe, esusu

We’ve done all the work for you, with our well-documented and easy-to-use APIs. Securely embed financial solutions into your existing product.

You can launch and distribute apps that allow your customers to own an NFC enabled card, save funds; send, receive micro-payments in their wallet, subscribe to insurance and so much more.

We provide all you require to deploy at scale for various use-cases, making go-live easy, accessible and convenient for all.

Pagechap • 13th May 2023

Pagechap | Create your bio link in one minute

Who is Pagechap for? Well, it's for everyone. Sharing a lot of content at a time can be tricky, and that’s why we’re here to help. No matter what kind of creator you are, you can trust us to help you pass your message across. If you have something to show the world, Pagechap is for you.

Social Media Content

Social media is now more important than ever for tech companies. It’s where people go to learn about new products and services, connect with others, and share their thoughts and experiences.

I’ve created witty, engaging and informative content on social media for Tix Africa, Clafiya, and Pagechap and helped them all reach their target audiences and achieve their marketing goals.